Partnership Renewal Through 2013

jpoulose — Tue, 04 Mar 2008 01:41:00 GMT

Kathy Ireland Worldwide and Pacific Coast Lighting Renew Partnership Through 2013

Top design and marketing firm Kathy Ireland Worldwide (KIWW) and leading lighting manufacturer Pacific Coast Lighting have announced a seven year extension of their licensing agreement. Pacific Coast Lighting will continue to work collaboratively with KIWW, led by CEO and Chief Designer Kathy Ireland, to manufacture and distribute Kathy Ireland Home by Pacific Coast Lighting lamps and fixtures through December 31, 2013.

KIWW and Pacific Coast Lighting first teamed in 2002 to offer families affordable stylish lighting options. The initial collection launched at the October 2002 High Point market to rave reviews. Since then, close to one-thousand Kathy Ireland Home by Pacific Coast Lighting pieces have graced the showrooms of major lighting and furniture stores nationwide.

Kathy Ireland, now a $1.4 billion-dollar annual retail Brand, has teamed with some of the world’s most successful business leaders. Today the brand encompasses more than 100,000 SKUS in furniture, flooring, lighting, window treatments, home office, top of bed, bedding, table top, decorative accessories, candles, permanent florals, jewelry and apparel.

According to Kathy Ireland, “The success of our brand is achieved through our partnerships with outstanding companies like Pacific Coast Lighting. Together we have been able to offer consumers innovative lighting solutions that offer fashion, quality, value and safety. We are very pleased at what we have accomplished in our first years with Pacific Coast and look forward to many more years working with this talented group of professionals.”

Kathy added, “It is a great joy to extend our successful relationship with Pacific Coast Lighting. Our success in the category of lighting makes it possible for us to enjoy an accessories program that coordinates seamlessly with our best selling lighting. Many companies speak about cross merchandising. The power of Pacific Coast Lighting and Pacific Coast Accessories makes cross merchandising a reality for our retail partners. We thank everyone at this great company for working with us to bring our style guides and our specialty brands Acafe and J du J to life. This lighting and coordinated accessories program is jewelry for the home. These beautiful products fulfill our mission of
“…finding solutions for families, especially busy moms.”

Pacific Coast Lighting, achieving record sales with the Kathy Ireland line, is also very excited about the future with this top industry brand. “We are thrilled to be continuing this tremendous partnership with Kathy Ireland Worldwide”, said Pacific Coast Lighting President Clark Linstone. “Together we have developed a great brand presence in the lighting and accessory categories. The translation into these product categories of the core brand values of excellent design, quality and value has clearly resonated with the major furniture and lighting accounts throughout the country.

KIWW’s brand management is outstanding and insures the consistency of the brand through every aspect of communication. It is an honor to work with Kathy and her team at Kathy Ireland Worldwide, as well as our fellow Kathy Ireland Home brand partners that represent the industry’s best manufacturers in their respective categories. What Kathy has designed is very special and we are pleased to be a part of it.”

Media Center

Partnership Renewal Through 2013